How To Turn More Web Site Visitors Into Customers Who BUY
These days I receive a lot of email from web site owners who say"I get plenty of visitors to my site, but hardly anybody buys."Sometimes it is downright embarrassing. These folks are gettingWAY more traffic to their site than I get to mine. I'm temptedto write back and say hey, I'll fix your conversion problem ifyou will show me how to get all that traffic.Low conversion rates (the number of visitors who become payingcustomers) are a common situation caused by a few simpleproblems. Fix the problems and you can expect your conversionrate to jump. There aren't many instant fixes in life, butbetter conversion can immediately help pay the bills and put moremoney in your pocket.1.
Start off by putting your most popular products or serviceson the front page. Don't make people hunt and peck through yoursite to find the good stuff. Let them know right from the startyou've got something that will make them drool.Take a look at Meredith Pond's http://CheapWriting.com Shepromises you good, low-cost business writing, then clobbers youwith a ridiculously big promotion package you can buy for pennieson the dollar.Even if you don't go to Meredith's site to buy marketingpackages, she gets your attention. You immediately understandshe knows your situation and has good offers for you. That'senough to keep most people looking through her site.2.
Can you put up a delicious photo of your product? How abouta picture of you or your staff providing a service? We humansare very visual beings (that's why we see color and dogs don't.)Give the average shopper nice photos of what she is looking forand you can expect a sale. I always come away hungry when I seethe pictures of chocolate at Nancy Davis' CandyGold.com.3. Nancy's site brings us to conversion strategy numberthree...put YOUR photo on your site. Most people don't buybecause they don't quite feel comfortable, they don't quite trustyou yet. It's a natural reaction to the Web filled with so manysites and no way to sit down and talk with the owners.Set people at ease by putting your smiling photo on your site.Nancy has hers right next to the pictures of chocolate and cashyou can earn working with her.
You can see that Nancy looks likea nice person you feel you've met somewhere before. That's not abad impression to give customers.4. Write some exciting, interesting, informative descriptionsfor your products and services. The more expensive the product,the longer your description must be. Rather than just droning ondown the page, make your longer text include deeper details.Customers love copy that tells them everything they need to know.AND gets them excited about buying.5.
Describe the problems your product or service solves. Givereal life examples that visitors can identify with. Show howyour customers use what you sell. Then describe what thevisitor's life will be like after he buys from you and uses yourproduct.6. If you can, let people search through your products andservices by subject and by price.
Some people want to see allthe Compaq computers you sell. Others just want to know what youhave in the under-$1000 range. Let people shop both ways.7. Make it EASY to order. On longer pages of copy, put a BIGorder link near the top, in the middle, and toward the end of thepage.Give people a button they can click and have the item putdirectly into their shopping cart.
Tell customers how long itwill take to receive the product or service they are about toorder.These simple 7 suggestions can quickly turn your site into amoney-maker. More visitors will discover reasons to come back tostay on your site longer, come back again and again, and to buy..
Good News For Chocoholics!
Crazy for chocolates but scared of eating it? No more compromises with your taste buds needed. Chocolate lovers can now enjoy their favourite treat subtracting the guilt of being unfair to their health. Surprised? But that's true!
Recent studies have revealed that chocolates are not only your taste bud's favourite but a supporter of good health too. In fact this brown wonder has far more advantages than you can smell and taste.
In good measures, chocolate can be considered as a healthy food. So let me introduce you to the better half of your chocolate.
Chocolates are an instant energy boosters.
They are a good combo of nutrients, proteins as well as vitamins. No wonder this makes chocolate a must for ration packs in the army, for trampers/hikers, mountain climbers. Besides the nutritional constituents chocolates also contain Flavonals. Flavonals are antioxidants, also present in apples, onions, peanuts, cranberries and red wine. In...
Good News For Chocoholics!
Chocolate > Good News For Chocoholics!
Do's and Don'ts of Military Care Packages for Soldiers
Sending a care package to your loved one deployed overseas seems so easy, doesn't it? You just box up some cookies, attach a sweet card, and it's ready to go, right?If only it were that easy.Sending mail to ships/units overseas is tricky for many reasons (slow processing, mail limitations, etc.) but one of the most confounding is this: unless you've been deployed yourself, it's hard to know exactly what a Soldier or Sailor might want.After two deployments (and a picky husband), here's what I've learned about military care packages.Try Not to Embarrass: You might think sending a life-size portrait of your toy poodle dressed in a ballet skirt is hilarious, but chances are your husband won't be laughing when he has to carry the cumbersome "pooch" back to his room and past all his friends. You never know where your spouse will open his package, or whom he'll be with. If you think he'll be humiliated for anyone to know you sent him pink boxer shorts, either don't send them or give him a heads...
Do's and Don'ts of Military Care Packages for Soldiers
Chocolate > Do's and Don'ts of Military Care Packages for Soldiers
Journal Headshot
Copyright 2006 Writer's Eye Advisory Service
A journal headshot (a short entry) provides a quick picture of yourself at anytime of the day.
You can use it as a quick check of where you are during a break. You can also use it as a beginning journal entry, if you are just starting to journal. You can also write a series of journal headshots for a week or so.
Then reread them and see if you discover any patterns in your thoughts, feelings, actions or perceptions.
Keep this exercise handy for use at any time.
By following the directions you can cover several key areas without going into too much detail.
After you finish one journal headshot. You can choose one answer and write through another headshot.
This is a very flexible journal exercise. So grab your journal or a pen and paper and start writing.
Here are the general directions:
1)
Write a sentence or phrase for each category listed...
Chocolate > Journal Headshot
How to Create Stories that Sizzle
How to Start Your Story with a BangThe purpose of creating a story is to create a world that will draw the reader away from their own. In order to do this one must create suspense, drama and mystery. Your reader must absolutely need to get from page to page, to find out what happens.There are several simple techniques to get your story going and draw the reader in. Here are just a few:1) Start in the middle of a problem. Ex.
A lover's quarrel, a murder, a personal dilemma2) Start with an unusual environmentEx. Alice in Wonderland, the beginning of the final frontier, a journey to a new world3) Start with actionEx. A gun has just been fired, A woman is deciding whether to jump or not, A hospital ER being mobilized4) Start with a feelingEx. The soft silk slid across her skin, as she finally slid into his bed. Hot coals burned his stomach as the bullet tore through him.The rich velvety feel of chocolate on her tongue was the perfect end to a dreadful day.Don't spend the first day...
How to Create Stories that Sizzle
Chocolate > How to Create Stories that Sizzle
Acclaimed Actor, Playwright and Musician, Malik Yoba Premieres His New Play "Acoustic Chocolate" The Musical.
(ContentDesk) March 27, 2004--WHO:
???Malik Yoba (Actor, Playwright, Musician), Michael DeLorenzo (Actor, New York Undercover)and Phil Perry (National Recording Artist,PEAK Records) WHAT: ???The Malik Yoba National Theatre Company (MYNT) presents the new musical "Acoustic Chocolate"??????WHEN: ???March 30th-April 4, 2004
Showtimes: ???Tuesday March 30thFriday, April 2nd - 8:00pmSaturday, April 3rd ? 3:00pm & 8:00pmSunday, April 4th ? 3:00pm & 7:30pmWHERE: ???The Hippodrome Theatre located at 12 N. Eutaw Street, Baltimore, MD. Opening Night Ticket Price: $29.00 (Ticket prices: $29.00-$42.50) Tickets available at the Hippodrome Box Office, Ticketmaster Outlets and Online at Ticketmaster.comFor Group Sales (20+)or more information call; Tel. (410)494-2712 or (800)669-StageWHY:
???Based on a true story this new musical "Acoustic Chocolate" is a dramatic comedy written by acclaimed actor, director, playwright Malik Yoba.
It tells the story of six young...
Chocolate > Acclaimed Actor, Playwright and Musician, Malik Yoba Premieres His New Play "Acoustic Chocolate" The Musical.